Where to Sell
Collectibles Online
The best places to sell collectibles online in 2026 are eBay (largest buyer audience, 15.9% fees), LootyAI (AI-powered scanning and pricing, lowest fees at 4%), WhatNot (live auctions, 9.5% + $0.50 fees), Mercari (simple listing, 10% fees), and Facebook Marketplace (local sales, 0% fees but no shipping protection). Your best choice depends on what you're selling, how quickly you need to sell, and how much of the sale price you want to keep. For most collectibles sellers, a combination of platforms works best.
Platform Comparison at a Glance
| Platform | Seller Fees | Audience | Best For | Shipping |
|---|---|---|---|---|
| eBay | ~15.9% | 132M buyers | Rare/high-value items | Built-in |
| LootyAI | 4% flat | Growing | AI-scanned collectibles | USPS + UPS |
| WhatNot | 9.5%+$0.50 | Large (live) | Live selling, cards & sealed | Built-in |
| Mercari | 10% | Large (US) | Quick, easy sales | Built-in |
| FB Marketplace | 0% local | Huge (local) | Local pickup, bulk lots | Optional |
| TCGplayer | 10.25%+$0.30 | Card-focused | Trading card specialists | Built-in |
| Poshmark | 20% | Fashion-focused | Sneakers, streetwear | Flat rate |
eBay
eBay remains the largest marketplace for collectibles with 132 million active buyers worldwide. Its auction format can drive competitive bidding on rare items, and its authentication service covers items over $2,000. However, fees total approximately 15.9% per sale, and the platform's buyer-favored return policies can frustrate sellers.
Use eBay when: You have rare, high-value items that benefit from maximum exposure and competitive bidding. eBay's audience size can drive prices higher than any other platform for truly scarce collectibles.
LootyAI
LootyAI combines AI scanning and identification with a built-in marketplace. Scan items with your phone, get pricing from 8 sources, and list for sale — all in one flow. The 4% flat fee is the lowest of any collectibles marketplace with shipping integration. USPS and UPS are integrated directly for label generation and tracking.
Use LootyAI when: You want the highest take-home on sales, you're selling across multiple categories, and you want AI to handle identification and pricing for you.
WhatNot
WhatNot is a live-auction platform where sellers stream and sell in real-time. It's particularly popular for trading cards and sealed products. The format creates urgency and entertainment value, which can move inventory quickly. Fees are 9.5% plus $0.50 per transaction.
Use WhatNot when: You enjoy live-streaming, you're selling cards or sealed products, and you want real-time buyer interaction.
Mercari
Mercari is a simple, general-purpose marketplace. Listing is quick and straightforward, and the 10% fee is lower than eBay. The audience is primarily US-based and tends toward casual buyers rather than serious collectors.
Use Mercari when: You want a quick, simple sale and don't need AI scanning or collector-specific features.
Facebook Marketplace
Facebook Marketplace is free for local pickup sales, making it the cheapest option if you're willing to meet buyers in person. There's no buyer protection, no authentication, and limited recourse if something goes wrong. For shipped items, Facebook charges fees similar to other platforms.
Use Facebook Marketplace when: You're selling locally, selling bulk lots, or selling items not worth the hassle of shipping.
Tips for Selling Collectibles Online
Price based on sold data, not listings. Check what items actually sold for, not what other sellers are asking. Use eBay sold comps or LootyAI's multi-source pricing.
Invest in good photos. Clear, well-lit photos from multiple angles sell items faster and at higher prices. Show any defects honestly — it builds trust and reduces returns.
Be specific in descriptions. Include edition, variant, condition, completeness (CIB vs loose), and any defects. Collectors search for specific details.
Ship securely. Damaged items in transit lead to returns and negative reviews. Use appropriate packaging — card savers and toploaders for cards, bubble wrap for games, mailers designed for vinyl.
Consider using multiple platforms. List on LootyAI for the best economics, cross-list high-value items on eBay for maximum exposure. Remove listings from one platform when they sell on another.
Frequently Asked Questions
The best platform depends on your priorities. For lowest fees, LootyAI charges 4% flat. For largest audience, eBay has 132 million buyers. For live selling, WhatNot is the leading platform. For local sales with zero fees, Facebook Marketplace works well. Many sellers use multiple platforms.
Facebook Marketplace is free for local pickup sales. For online sales with shipping and buyer protection, LootyAI has the lowest fees at 4% flat — including payment processing and shipping integration. This compares to eBay (15.9%), Mercari (10%), and WhatNot (9.5% + $0.50).
eBay is best for rare, high-value items where maximum buyer exposure matters. For everyday collectibles ($10-$200 range), lower-fee platforms like LootyAI (4%) save significantly on each sale. Many sellers use eBay for high-value items and LootyAI for standard inventory.
First, identify and price your cards using an AI scanner like LootyAI or a database like TCGplayer. Separate high-value cards for individual listings. Bulk common cards can be sold as lots. List on platforms with card-focused audiences: LootyAI, TCGplayer, WhatNot, or eBay.
Retro games sell well on eBay (largest retro game buyer base), LootyAI (AI identification + lowest fees), Facebook Marketplace (local, no fees), and local retro game stores (instant cash, lower prices). Use PriceCharting or LootyAI to check values before selling.
Discogs is the most established vinyl marketplace with pressing-specific data (8% fees). LootyAI also supports vinyl with AI scanning and Discogs pricing integration at only 4% fees. eBay works well for rare pressings where you need competitive bidding.
eBay: ~15.9%. LootyAI: 4% flat. Mercari: 10%. WhatNot: 9.5% + $0.50. Poshmark: 20% (over $15). TCGplayer: 10.25% + $0.30. Facebook Marketplace: 0% for local pickup. Discogs: 8%. All fees are on the final sale amount.
Selling locally (Facebook Marketplace, local stores) avoids shipping costs and risks, but limits your buyer pool and often means lower prices. Shipping opens access to nationwide or worldwide buyers and typically achieves higher prices, especially for niche collectibles. The fee savings on platforms like LootyAI (4%) can offset shipping costs.
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